Ethical and unethical search engine optimization. The choice is yours although, if your interested in LONG TERM income from your business web site then you will want to consider ethical over unethical. Search engines have guidelines of what they like and what they don't like. Typically a search engine doesn't like certain practices because they take advantage of flaws within the search engines algorithm. Many companies who want results IMMEDIATELY will take advantage of unethical practices just to turn around and discover a few weeks or months later that the search engines no longer rank their web site for particular keywords. Of course this also means that the possible thousands of dollars they spent on their site is now no more beneficial to them than a paper weight propping a door open in the office.
