Search Engine Optimization 1

When you’re searching for something online, is the search a means to an end, or an end in itself? Yahoo is betting that it’s the former. This article examines the changes the venerable search engine recently introduced.Tim Mayer’s recent post on Yahoo’s Search Blog explains the company’s new approach: “One thing we’ve learned since launching our own algorithmic search engine back in 2004 is that at the end of the day, people really don’t want to search; they want to get things done.” The changes in Yahoo’s search engine are designed to give “users the answers they’re looking for quickly and easily, and often in one search.